E-Commerce Platform Annotations

The new chief digital officer for an electronics distributor with an extensive local footprint needed to understand the e-commerce platform, which was built entirely in-house using the Microsoft tech stack.

This was a multi-brand operation. Every component was consistent across the brands.. Some required unique functionality. Despite being a homegrown application with rotating creative leads over time, this experience was remarkably consistent.

The entire platform was built on the Microsoft stack.

• Reverse engineered a design system that documented every template and component
• Used annotations to describe the UI/UX, customer journeys, APIs and authoring experience