Start With User Journeys
A user on a journey will touch many elements and components. This includes navigational buttons, text links, text fields, and many more. We slice every journey five ways.
Documentation
- Journey Maps
- Experience, Creative and Technical Briefs
- User Testing Scripts and Results
- Annotated Wireframes
- Architectural Drawings
` Testing
Nothing is more valuable than observing real users of our product. Prototype and test every idea with real humans to ensure we are building the right thing. Confirm that the proposed journey has real value.
Personas
Know our users and understand how they benefit from using the features we build for them
Architecture
Describe how every touchpoint in the journey is driven by a complex set of scripts navigating many layers and systems.
Curation
Explain how we will author and manage every interaction and piece of content in the journey.
Components: The Building Blocks of the Experience
Every website or mobile app we use, whether it is e-commerce, content, a portal, employee intranet, can and should be thought of as a collection of elements and components.
UI/UX
The presentation layer, including HTML, CSS, JavaScript.
Content
Empowering the business users to deliver and manage the experience.
Audience
Describe the users of the product and how they interact with each component.
Architecture
All the underlying systems, layers and APIs are documented here.
Analytics
Explains what we want to measure and how we will tag each touchpoint.
Findability
SEO, site search, indexing for AI crawlers
Accessibility
Due diligence on contrast, readability, and screen reader settings.
